Details
- Product: World PowerBase
- Category: Online Directory
- Owner: CQ Press
Mission
- Develop the first online directory of the world's political leaders and governmental authorities.
Solution
- Hired and managed freelance researchers who conducted online research in 10 languages.
- Acquired 3 other international directory products to serve as components and build subscribers.
- Migrated the acquired Access databases to customized SQL Server database.
- Added political leader biographies and photographs to increase functionality and usefulness.
- Developed online editing application for research input, allowing researchers to work from remote locations and update daily.
- Designed user interface to facilitate content browsing, advanced search, and data export.
- Permitted user access by either password or IP identification for large institutional users.
- Created weekly subscriber newsletter to increase client "touches" and engage them in the product.
- Built online store for sale of country-specific directory excerpts.
Representative Subscribers
- Corporations: Exxon, General Motors, Caterpillar, Ford, Microsoft, IBM, Intel, Union Carbide, Accenture
- Law Firms: Baker & McKenzie, Skadden Arps, Hogan & Hartson
- Governments: White House, CIA, US Departments of State and Commerce, Canadian Foreign Ministry, French parliament
- NGOs: World Trade Organization, World Bank
